Crain’s NY Business reports that New York City is second only to the LA market in the number of small businesses it supports. Defined as companies with 500 or fewer employees, there are over 190,000 small businesses in NYC. The New York market is big, but how do you get your message out there?
When I collaborate with clients on high-end printing projects, I recommend they think beyond the paper stock and ink. Finishing techniques like foil stamping, embossing, debossing, engraving and spot UV coating, when applied thoughtfully, can make your printed piece extraordinary. Since you have put so much thought into design and communication, consider one of these five finishes to elevate it above the competition.